Under the new tagline, "Watch It. Love It. Style It." the channel will offer original, relatable and aspirational content reinforcing its vision to fuel women's appetites to style every aspect of their lives, from how they beautify themselves to how they enrich the world around them.
As part of the refresh, the circle logo is replaced with a classic midnight blue typeface accented by a splash of light blue. The new logo is mutable and will be filled in with different patterns and colours that reflect the ever-changing trends in fashion and stylish living while embodying how viewers see the world through a prism of Style.
"The channel will be the ultimate destination for female viewers who want to stay on top of the latest trends and seek inspiration. We are confident that our viewers on DStv will love its new look and its new exciting lifestyle content," said Colin McLeod, MD, Emerging Markets, Universal Networks International.
After South Africa, the refreshed Style rolls out in all other markets including Australia, UK, Portugal, Central Europe, Middle East and Asia (Singapore, Indonesia).