![Santam's new brand repositioning moves it into a new era, but the brand will retain, for now, its distinctive yellow umbrella logo (Image supplied)](https://biz-file.com/c/2409/749986-64x64.jpg?2)
Trending
![Santam's new brand repositioning moves it into a new era, but the brand will retain, for now, its distinctive yellow umbrella logo (Image supplied)](https://biz-file.com/c/2409/749986-64x64.jpg?2)
![Pick n Pay launches Live Well Club to encourage healthier eating habits](https://biz-file.com/c/2409/750103-64x64.jpg?5)
![SPCA Roodepoort gets a sustainable makeover with Eco Paws initiative](https://biz-file.com/c/2409/750111.jpg)
![Chinese autos make waves in SA, rising from 2% to 9% of market share](https://biz-file.com/c/2409/750148.jpg)
![The Y63 Nissan Patrol is the biggest update yet](https://biz-file.com/c/2409/749984-64x64.jpg)
Exclusive: Nissan finally gives Patrol full flagship status
Lindsey Schutters
![Image source: David McBee from](https://biz-file.com/c/2409/750085-64x64.jpg?2)
Crypto traders under Sars' microscope
Cor Kraamwinkel, Lenee Green, Lerato Lamola, Margaret Vermaak, and Mieke Vlok
Subscribe to daily business and company news across 19 industries
×![SABC renews Design Indaba sponsorship](https://biz-file.com/c/0902/26193-208x117.jpg)
![Getaway enters TV arena](https://biz-file.com/c/0901/25234-208x117.jpg)
![[2009 trends] Combining desire with virtue - a key branding trend](https://biz-file.com/c/0901/25014-208x117.gif)
![Paddling for pink at the Dusi](https://biz-file.com/c/0901/24970-208x117.jpg)
![Contribute to the next O Breathing Space calendar](https://biz-file.com/c/0812/24015-208x117.jpg)
![Making fashionable dreams come true](https://biz-file.com/c/0812/23962-208x117.jpg)
![Lights, Camera, Action! The theme is set for MCQP](https://biz-file.com/c/0811/23563-208x117.jpg)
![Big risks, big rewards for integrated radio promotion](https://biz-file.com/c/0811/22905-208x117.jpg)
![Sports branding: specialist skills ensure commercial alignment](https://biz-file.com/c/0811/22848-208x117.jpg)
![Issa Sikiti da Silva](https://biz-file.com/b/1102/49315-208x117.jpg?2)
![Telkom sponsors flagship early morning programme](https://biz-file.com/c/0810/22419-208x117.jpg)
![Recycling campaign gets new shine at school level](https://biz-file.com/c/0810/21681-208x117.jpg)
![Rose Setshoge](https://biz-file.com/b/1501/73674-208x117.jpg?2)
Marketers should exploit CSI
Rose Setshoge 25 Sep 2008
More news
![SABC renews Design Indaba sponsorship](https://biz-file.com/c/0902/26193-208x117.jpg)
![Getaway enters TV arena](https://biz-file.com/c/0901/25234-208x117.jpg)
![[2009 trends] Combining desire with virtue - a key branding trend](https://biz-file.com/c/0901/25014-208x117.gif)
![Paddling for pink at the Dusi](https://biz-file.com/c/0901/24970-208x117.jpg)
![Contribute to the next O Breathing Space calendar](https://biz-file.com/c/0812/24015-208x117.jpg)
![Making fashionable dreams come true](https://biz-file.com/c/0812/23962-208x117.jpg)
![Lights, Camera, Action! The theme is set for MCQP](https://biz-file.com/c/0811/23563-208x117.jpg)
![Big risks, big rewards for integrated radio promotion](https://biz-file.com/c/0811/22905-208x117.jpg)
![Sports branding: specialist skills ensure commercial alignment](https://biz-file.com/c/0811/22848-208x117.jpg)
![Issa Sikiti da Silva](https://biz-file.com/b/1102/49315-208x117.jpg?2)
![Telkom sponsors flagship early morning programme](https://biz-file.com/c/0810/22419-208x117.jpg)
![Recycling campaign gets new shine at school level](https://biz-file.com/c/0810/21681-208x117.jpg)
![Rose Setshoge](https://biz-file.com/b/1501/73674-208x117.jpg?2)
Marketers should exploit CSI
Rose Setshoge 25 Sep 2008
![Public protest action - all for a good cause](https://biz-file.com/c/0809/20613-208x117.jpg)
![MTV Base, Shell energise African music industry](https://biz-file.com/c/0808/20361-208x117.jpg)
![Your sound is calling](https://biz-file.com/c/0808/20223-208x117.jpg)
![](/res/img/s.gif)