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Adidas' brand sentiment plummets after dropping Bella HadidDanette Breitenbach

Source: © Sky News With several premium sports events occurring throughout the year, such as last year's Rugby World Cup, sports fans' attention is increasingly divided

Premium sports events make brands work harder for fans attention

Source: © Frenchly On the eve of the Paris Olympics, Neil Jankelowitz group CEO of Mohau Media Group (MMG) unpacks the role of sponsorships and innovative fan engagement

#Paris2024: The Olympics - A unique sponsorship and innovative fan engagement opportunityNeil Jankelowitz

Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024

Live events, like Paris Olympics, 1 of 5 trends shaping consumer spending

MTN scholarships for media leadership, management studies at Rhodes

3 Feb 2009

Discovery Health launches health journ awards

2 Feb 2009

Getaway enters TV arena

Getaway enters TV arena

23 Jan 2009

Jacaranda continues with CSI feature

Tshepiso Seopa 20 Jan 2009

[2009 trends] Combining desire with virtue - a key branding trend

[2009 trends] Combining desire with virtue - a key branding trend

Mathew Weiss 19 Jan 2009

South African for international IABC judging panel

19 Jan 2009

Paddling for pink at the Dusi

Paddling for pink at the Dusi

16 Jan 2009

Total fuelling Miss World finalists

8 Dec 2008

Contribute to the next O Breathing Space calendar

Contribute to the next O Breathing Space calendar

2 Dec 2008

Making fashionable dreams come true

Making fashionable dreams come true

1 Dec 2008

Special Olympics Torch to light up Joburg

1 Dec 2008

Lights, Camera, Action! The theme is set for MCQP

Lights, Camera, Action! The theme is set for MCQP

20 Nov 2008

South African philanthropists honoured

6 Nov 2008

Vuka Sizwe concert pays tribute to Saartjie Baartman

5 Nov 2008

Big risks, big rewards for integrated radio promotion

Big risks, big rewards for integrated radio promotion

5 Nov 2008

Sports branding: specialist skills ensure commercial alignment

Sports branding: specialist skills ensure commercial alignment

S'bu Manqele 4 Nov 2008

Issa Sikiti da Silva

Sport broadcasting rights regulations: where to from now?

Issa Sikiti da Silva 29 Oct 2008

Telkom sponsors flagship early morning programme

Telkom sponsors flagship early morning programme

23 Oct 2008

Property group partners with new property lifestyle mag

23 Oct 2008

New white paper on sponsorship in a scary economy

16 Oct 2008

Senior appointment at Kaelo Worldwide Media

13 Oct 2008

Recycling campaign gets new shine at school level

Recycling campaign gets new shine at school level

6 Oct 2008

Marketers should exploit CSI

Rose Setshoge 25 Sep 2008

In support of Afrikaans and the Pendoring

11 Sep 2008

Effective sponsorship shapes the event

Emmet O'Hanlon 5 Sep 2008

SABC partners with music conference expo

5 Sep 2008

Public protest action - all for a good cause

Public protest action - all for a good cause

4 Sep 2008

Shona Khona campaign helps youth 'get it'

2 Sep 2008

MTV Base, Shell energise African music industry

MTV Base, Shell energise African music industry

28 Aug 2008

Your sound is calling

Your sound is calling

26 Aug 2008

More news

MTN scholarships for media leadership, management studies at Rhodes

3 Feb 2009

Discovery Health launches health journ awards

2 Feb 2009

Getaway enters TV arena

Getaway enters TV arena

23 Jan 2009

Jacaranda continues with CSI feature

Tshepiso Seopa 20 Jan 2009

[2009 trends] Combining desire with virtue - a key branding trend

[2009 trends] Combining desire with virtue - a key branding trend

Mathew Weiss 19 Jan 2009

South African for international IABC judging panel

19 Jan 2009

Paddling for pink at the Dusi

Paddling for pink at the Dusi

16 Jan 2009

Total fuelling Miss World finalists

8 Dec 2008

Contribute to the next O Breathing Space calendar

Contribute to the next O Breathing Space calendar

2 Dec 2008

Making fashionable dreams come true

Making fashionable dreams come true

1 Dec 2008

Special Olympics Torch to light up Joburg

1 Dec 2008

Lights, Camera, Action! The theme is set for MCQP

Lights, Camera, Action! The theme is set for MCQP

20 Nov 2008

South African philanthropists honoured

6 Nov 2008

Vuka Sizwe concert pays tribute to Saartjie Baartman

5 Nov 2008

Big risks, big rewards for integrated radio promotion

Big risks, big rewards for integrated radio promotion

5 Nov 2008

Sports branding: specialist skills ensure commercial alignment

Sports branding: specialist skills ensure commercial alignment

S'bu Manqele 4 Nov 2008

Issa Sikiti da Silva

Sport broadcasting rights regulations: where to from now?

Issa Sikiti da Silva 29 Oct 2008

Property group partners with new property lifestyle mag

23 Oct 2008

Telkom sponsors flagship early morning programme

Telkom sponsors flagship early morning programme

23 Oct 2008

New white paper on sponsorship in a scary economy

16 Oct 2008

Senior appointment at Kaelo Worldwide Media

13 Oct 2008

Recycling campaign gets new shine at school level

Recycling campaign gets new shine at school level

6 Oct 2008

Marketers should exploit CSI

Rose Setshoge 25 Sep 2008

In support of Afrikaans and the Pendoring

11 Sep 2008

Effective sponsorship shapes the event

Emmet O'Hanlon 5 Sep 2008

SABC partners with music conference expo

5 Sep 2008

Public protest action - all for a good cause

Public protest action - all for a good cause

4 Sep 2008

Shona Khona campaign helps youth 'get it'

2 Sep 2008

MTV Base, Shell energise African music industry

MTV Base, Shell energise African music industry

28 Aug 2008

Your sound is calling

Your sound is calling

26 Aug 2008

Third Young Photographers competition launches

26 Aug 2008

Lenovo sponsors Olympic blogging programme

18 Aug 2008

SA translation team gets grant from Mozilla

6 Aug 2008

MTN sponsors soccer club competition

5 Aug 2008

MTN 2009 scholarships for Rhodes' Media Leadership Institute

30 Jul 2008

South African Sponsorship Association formed

24 Jul 2008

Resort group goes for gold at Beijing Olympics

Resort group goes for gold at Beijing Olympics

23 Jul 2008

NFVF sponsors Durban International Film Festival yet again

22 Jul 2008

LG sponsors crime line

17 Jul 2008

New publications for marketers launched

Tshepiso Seopa 9 Jul 2008