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Adidas' brand sentiment plummets after dropping Bella HadidDanette Breitenbach

Source: © Sky News With several premium sports events occurring throughout the year, such as last year's Rugby World Cup, sports fans' attention is increasingly divided

Premium sports events make brands work harder for fans attention

Source: © Frenchly On the eve of the Paris Olympics, Neil Jankelowitz group CEO of Mohau Media Group (MMG) unpacks the role of sponsorships and innovative fan engagement

#Paris2024: The Olympics - A unique sponsorship and innovative fan engagement opportunityNeil Jankelowitz

Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024

Live events, like Paris Olympics, 1 of 5 trends shaping consumer spending

Elle takes African fashion to Paris

Elle takes African fashion to Paris

rainmakers 5 Jul 2006

National Lottery takes SA to Korfball Commonwealth Games

National Lottery takes SA to Korfball Commonwealth Games

25 Jun 2006

My other car is a pram

My other car is a pram

22 Jun 2006

The importance of leveraging sponsorships

14 Jun 2006

Lend your hands on Women's Day

7 Jun 2006

Soccer World Cup campaign to combat African poverty

9 Apr 2006

Motorola sponsors Robbie Williams tour

29 Mar 2006

Fashionably sporty collaboration to continue until 2010

28 Mar 2006

An Afrikaans renaissance

23 Mar 2006

Canderel headline sponsor of ByCaprice Lingerie Global Premiere

23 Mar 2006

Sponsoring fashion, growing the economy

22 Mar 2006

Kitting out the nation for 2010

16 Mar 2006

Absa renews Fedhasa sponsorship

15 Mar 2006

GREE air conditioners keep it cool in Torino

MSC Sports 16 Feb 2006

Puma grabs the Springbok

29 Jan 2006

Corporate sponsors award 2005

22 Jan 2006

Gilbert gear for Bulls

19 Jan 2006

Puma captures SA's Ironman

12 Jan 2006

Pens for pupils

11 Jan 2006

RAM: One great delivery after the other

MSC Sports 12 Dec 2005

World Cup soccer marketing - Puma plenty; Adidas, ja well...

17 Nov 2005

SA Rugby waits for 2011 bid results

10 Nov 2005

Standard Bank and French government to present Picasso in Africa

7 Nov 2005

Vodacom scrums down with WP rugby

30 Oct 2005

Fanta teams up with MTV

27 Oct 2005

Liberty Life sponsors Wanderers

23 Oct 2005

Build it lays foundations for soccer

28 Sep 2005

Sponsorship - is there room for improvement?

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Cricket gets R125 million boost from Standard Bank

22 Sep 2005

Loftus the home of the Bulls

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More news

Elle takes African fashion to Paris

Elle takes African fashion to Paris

rainmakers 5 Jul 2006

National Lottery takes SA to Korfball Commonwealth Games

National Lottery takes SA to Korfball Commonwealth Games

25 Jun 2006

My other car is a pram

My other car is a pram

22 Jun 2006

The importance of leveraging sponsorships

14 Jun 2006

Lend your hands on Women's Day

7 Jun 2006

Soccer World Cup campaign to combat African poverty

9 Apr 2006

Motorola sponsors Robbie Williams tour

29 Mar 2006

Fashionably sporty collaboration to continue until 2010

28 Mar 2006

An Afrikaans renaissance

23 Mar 2006

Canderel headline sponsor of ByCaprice Lingerie Global Premiere

23 Mar 2006

Sponsoring fashion, growing the economy

22 Mar 2006

Kitting out the nation for 2010

16 Mar 2006

Absa renews Fedhasa sponsorship

15 Mar 2006

GREE air conditioners keep it cool in Torino

MSC Sports 16 Feb 2006

Puma grabs the Springbok

29 Jan 2006

Corporate sponsors award 2005

22 Jan 2006

Gilbert gear for Bulls

19 Jan 2006

Puma captures SA's Ironman

12 Jan 2006

Pens for pupils

11 Jan 2006

RAM: One great delivery after the other

MSC Sports 12 Dec 2005

World Cup soccer marketing - Puma plenty; Adidas, ja well...

17 Nov 2005

SA Rugby waits for 2011 bid results

10 Nov 2005

Standard Bank and French government to present Picasso in Africa

7 Nov 2005

Vodacom scrums down with WP rugby

30 Oct 2005

Fanta teams up with MTV

27 Oct 2005

Liberty Life sponsors Wanderers

23 Oct 2005

Build it lays foundations for soccer

28 Sep 2005

Sponsorship - is there room for improvement?

Justin Sampson 25 Sep 2005

Cricket gets R125 million boost from Standard Bank

22 Sep 2005

Loftus the home of the Bulls

1 Sep 2005

Cell C brings you the sounds of our cities

27 Jul 2005

SA fashion week set to be a Regal affair

20 Jul 2005

New sponsorship book mixes controversy, new thinking and practical skills

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Gold Reef City hosts Idols 3

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Alda Heunis 3 Jul 2005

Sport sponsorship is about more than just winning

Steve Rawsthorn 23 Jun 2005

Asthmatic athlete a PR success

22 Jun 2005

Motorola betting on the Durban July

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Castle backs the Springboks

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Singing for life

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