Research news

Subscribe & Follow

Advertise your job vacancies

Trending

2 days 7 days 30 days By Industry

Boxer formally announces its intention to list on JSE

#OrchidsandOnions: Spar reminds us why we're special with Christmas ad

Brendan Seery

Inflationary pressures see alcohol and fast food purchases decline

Danette Breitenbach

Mattel scrambles after Wicked doll packaging links to explicit site

SAB triumphs with 9 Effie Awards, cementing its position as SA's Most Effective Marketer

Best of local talent named at the National Film & TV Awards South Africa 2024

Jobs

TV Media Research Analyst Johannesburg

More jobs Submit a job Open account

Discover key township consumer trends: Free webinar on authenticity, connectivity and brand supportRogerwilco

Optimism, pessimism and everything in between

Optimism, pessimism and everything in betweenLivingfacts

Source: © 123rf South Africans are demonstrating resilience and adaptability in response to inflationary pressures, but this has led to a decline in alcohol and fast food purchases

Inflationary pressures see alcohol and fast food purchases declineDanette Breitenbach

Source: © 123rf Competition for viewership remains fragmented across various platforms, as multi-platform behaviour highlights high levels of social media interaction while watching television and radio listening

Maps highlights high levels of social media interaction while watching TV and radio listeningDanette Breitenbach

State of the Retail Nation Q3: Consumer confidence starts to recover ahead of Black Friday

State of the Retail Nation Q3: Consumer confidence starts to recover ahead of Black FridayNIQ and GfK – an NIQ Company

Optimism, pessimism and everything in between

Optimism, pessimism and everything in between

15 hours

Source: © 123rf South Africans are demonstrating resilience and adaptability in response to inflationary pressures, but this has led to a decline in alcohol and fast food purchases

Inflationary pressures see alcohol and fast food purchases decline

By Danette Breitenbach 19 hours

More news

Source © Matthias Ziegler The state of African PR, PRCA's flagship study, will be done in partnership with APRA

PRCA and APRA join forces to launch African PR study

7 Feb 2023

Source © Andriy Popov 2Stories has joined a structured six-month trial with 4 Day Week Global

2Stories joins 4 Day Week Global trial

27 Jan 2023

Creating futures that matter to people and planet

Creating futures that matter to people and planet

Human8 27 Jan 2023

Warc releases Expenditure Report quarterly data for UK

Warc releases Expenditure Report quarterly data for UK

26 Jan 2023

2023 Digital Marketing Customer Journey Survey

2023 Digital Marketing Customer Journey Survey

Social Places 24 Jan 2023

Report: How to get a competitive edge in marketing using AI

20 Jan 2023

Source: ©marushy via

Top 10 global consumer trends revealed for 2023 - Euromonitor

16 Jan 2023

Havas prosumer studies reveal interesting facts on lesser explored topics

Havas prosumer studies reveal interesting facts on lesser explored topics

Havas Johannesburg 12 Jan 2023

Source: © Pixabay The latest research from the CMO Council finds that 83% of marketers say optimising media and audience for in-flight campaigns is either extremely (40%) or very (43%) important

2 out of 3 marketers lack confidence in media marketing and advertising strategy

11 Jan 2023

#BizTrends2023: Connecting with the disconnected youth. 3RC's learnings for brands

#BizTrends2023: Connecting with the disconnected youth. 3RC's learnings for brands

Kay Cheytanov, 3RC 9 Jan 2023

Source: © August de Richelieu Nielsen ONE Ads provides a consistent, comparable and deduplicated view of ads across screens

Nielsen One Ads launches in US

5 Jan 2023

Warc releases The Marketer's Toolkit 2023: The Future of Media

5 Jan 2023

Source © Denis Putilov Less than 12% of chief executives are seen as highly strategic and adept at evaluating and implementing new technologies for competitive gain and growth.

C-Suite scores low on digital transformation strategy

29 Dec 2022

Source © prykhodov Online retail in South Africa passed the R50bn milestone due to an ongoing boom in demand for home deliveries

SA online retail passes R50bn mark in 2022

23 Dec 2022

Source © prykhodov Demystifying Google’s search “black box” and highlighting search best practices at leading newsrooms is the focus of a new report by the INMA

INMA's How Newsrooms Succeed In Google Search report released

21 Dec 2022

Warc releases The Marketer's Toolkit 2023: Future of Digital Commerce

15 Dec 2022

Source: © SEJ High-quality thought leadership is more important for B2B marketers during an economic downturn

Thought leadership key for B2B in economic downturn

8 Dec 2022

Spotlight on the future of commerce at next ECOM Africa in April 2023

Spotlight on the future of commerce at next ECOM Africa in April 2023

Kinetic Events 7 Dec 2022

Source © Scott Graham The Marketing Research Foundation (MRF) has decided to prioritise the implementation of the auditors’ recommendations to further improve the stability and reliability of its Marketing All Product Survey (Maps)

MRF implements auditors' recommendation, delays Maps release

6 Dec 2022

South Africans predicted to spend R226bn this festive season

30 Nov 2022

Viral insights on Black Friday 2023

Viral insights on Black Friday 2023

Meltwater 30 Nov 2022

What's topping shopper wish lists this festive season? Discounts!

What's topping shopper wish lists this festive season? Discounts!

28 Nov 2022

Food, fuel and power cuts keep SA middle class awake at night

Food, fuel and power cuts keep SA middle class awake at night

BrandMapp 24 Nov 2022

Verve open social intelligence hub in Brighton and communities hub in Toronto

Verve open social intelligence hub in Brighton and communities hub in Toronto

VERVE 23 Nov 2022

Kantar predicts new viewing behaviours, audience targeting strategies and 'dynamic product placement'

Kantar predicts new viewing behaviours, audience targeting strategies and 'dynamic product placement'

Kantar 17 Nov 2022

South African PR Landscape Report 2022

South African PR Landscape Report 2022

Ornico 15 Nov 2022

Warc releases Marketer's Toolkit 2023: Global Trends Report

10 Nov 2022

Senior research hires for Verve in Chicago, Sydney and London

VERVE 9 Nov 2022

Innovative, new school research tool assesses learner, parent satisfaction

Innovative, new school research tool assesses learner, parent satisfaction

BMi Research 9 Nov 2022

South Africa's most popular loyalty programmes revealed for 2022

8 Nov 2022

More news

Source © Matthias Ziegler The state of African PR, PRCA's flagship study, will be done in partnership with APRA

PRCA and APRA join forces to launch African PR study

7 Feb 2023

Source © Andriy Popov 2Stories has joined a structured six-month trial with 4 Day Week Global

2Stories joins 4 Day Week Global trial

27 Jan 2023

Creating futures that matter to people and planet

Creating futures that matter to people and planet

Human8 27 Jan 2023

Warc releases Expenditure Report quarterly data for UK

Warc releases Expenditure Report quarterly data for UK

26 Jan 2023

2023 Digital Marketing Customer Journey Survey

2023 Digital Marketing Customer Journey Survey

Social Places 24 Jan 2023

Report: How to get a competitive edge in marketing using AI

20 Jan 2023

Source: ©marushy via

Top 10 global consumer trends revealed for 2023 - Euromonitor

16 Jan 2023

Havas prosumer studies reveal interesting facts on lesser explored topics

Havas prosumer studies reveal interesting facts on lesser explored topics

Havas Johannesburg 12 Jan 2023

Source: © Pixabay The latest research from the CMO Council finds that 83% of marketers say optimising media and audience for in-flight campaigns is either extremely (40%) or very (43%) important

2 out of 3 marketers lack confidence in media marketing and advertising strategy

11 Jan 2023

#BizTrends2023: Connecting with the disconnected youth. 3RC's learnings for brands

#BizTrends2023: Connecting with the disconnected youth. 3RC's learnings for brands

Kay Cheytanov, 3RC 9 Jan 2023

Source: © August de Richelieu Nielsen ONE Ads provides a consistent, comparable and deduplicated view of ads across screens

Nielsen One Ads launches in US

5 Jan 2023

Warc releases The Marketer's Toolkit 2023: The Future of Media

5 Jan 2023

Source © Denis Putilov Less than 12% of chief executives are seen as highly strategic and adept at evaluating and implementing new technologies for competitive gain and growth.

C-Suite scores low on digital transformation strategy

29 Dec 2022

Source © prykhodov Online retail in South Africa passed the R50bn milestone due to an ongoing boom in demand for home deliveries

SA online retail passes R50bn mark in 2022

23 Dec 2022

Source © prykhodov Demystifying Google’s search “black box” and highlighting search best practices at leading newsrooms is the focus of a new report by the INMA

INMA's How Newsrooms Succeed In Google Search report released

21 Dec 2022

Warc releases The Marketer's Toolkit 2023: Future of Digital Commerce

15 Dec 2022

Source: © SEJ High-quality thought leadership is more important for B2B marketers during an economic downturn

Thought leadership key for B2B in economic downturn

8 Dec 2022

Spotlight on the future of commerce at next ECOM Africa in April 2023

Spotlight on the future of commerce at next ECOM Africa in April 2023

Kinetic Events 7 Dec 2022

Source © Scott Graham The Marketing Research Foundation (MRF) has decided to prioritise the implementation of the auditors’ recommendations to further improve the stability and reliability of its Marketing All Product Survey (Maps)

MRF implements auditors' recommendation, delays Maps release

6 Dec 2022

South Africans predicted to spend R226bn this festive season

30 Nov 2022

Viral insights on Black Friday 2023

Viral insights on Black Friday 2023

Meltwater 30 Nov 2022

What's topping shopper wish lists this festive season? Discounts!

What's topping shopper wish lists this festive season? Discounts!

28 Nov 2022

Food, fuel and power cuts keep SA middle class awake at night

Food, fuel and power cuts keep SA middle class awake at night

BrandMapp 24 Nov 2022

Verve open social intelligence hub in Brighton and communities hub in Toronto

Verve open social intelligence hub in Brighton and communities hub in Toronto

VERVE 23 Nov 2022

Kantar predicts new viewing behaviours, audience targeting strategies and 'dynamic product placement'

Kantar predicts new viewing behaviours, audience targeting strategies and 'dynamic product placement'

Kantar 17 Nov 2022

South African PR Landscape Report 2022

South African PR Landscape Report 2022

Ornico 15 Nov 2022

Warc releases Marketer's Toolkit 2023: Global Trends Report

10 Nov 2022

Senior research hires for Verve in Chicago, Sydney and London

VERVE 9 Nov 2022

Innovative, new school research tool assesses learner, parent satisfaction

Innovative, new school research tool assesses learner, parent satisfaction

BMi Research 9 Nov 2022

South Africa's most popular loyalty programmes revealed for 2022

8 Nov 2022

Data key to reaching customers during tough economic times

Zuko Mdwaba 8 Nov 2022

State of marketing report: Marketers optimistic about profession

3 Nov 2022

Blackout Black Friday: Retailers to rack up R17.3bn, but lose R5.4bn to load shedding

28 Oct 2022

Side-hustlers and slashers on the rise in SA middle class

Side-hustlers and slashers on the rise in SA middle class

BrandMapp 28 Oct 2022

Source © Wang Song he Outdoor Audience Council (OMC) has launched its new Roadside Outdoor Audience Data (Road 2.0) in partnership with MGEData.

Road 2.0: OOH's gamechanger

Danette Breitenbach 27 Oct 2022

How digital tech, ambience and sustainability drive in-store shopper behaviour

How digital tech, ambience and sustainability drive in-store shopper behaviour

25 Oct 2022

Source © Paul Skorupskas The fifth wave of the Agency Scope study is on track in South Africa with fieldwork on the study beginning in May 2023

Scopen 2023/24: South Africa's fifth wave study set for May

25 Oct 2022

#LunchtimeMarketing: Big data in the motoring industry

#LunchtimeMarketing: Big data in the motoring industry

21 Oct 2022

Attract and win over SA's shoppers

Attract and win over SA's shoppers

Trade Intelligence 20 Oct 2022

Pamro 2022 "Elevating media measurement and evaluation in a resilient Africa"

Pamro 2022 "Elevating media measurement and evaluation in a resilient Africa"

Spark Media 20 Oct 2022

Let's do Biz