![Cell C has unveiled its bold new brand identity that is a nod to the purpose, To be an ally to those Cell C serves in partnership with design agency Shift (Image supplied)](https://biz-file.com/c/2409/750654-64x64.jpg?2)
Trending
![Cell C has unveiled its bold new brand identity that is a nod to the purpose, To be an ally to those Cell C serves in partnership with design agency Shift (Image supplied)](https://biz-file.com/c/2409/750654-64x64.jpg?2)
![The four icons were revealed on Monday. Source: Supplied.](https://biz-file.com/c/2409/750660-64x64.jpg?3)
![Source: © GoodThingsGuy](https://biz-file.com/c/2409/750619-64x64.jpg?1)
![How Gen AI can ease the burden of consumer decision-making](https://biz-file.com/c/2409/750645-64x64.jpg?5)
How Gen AI can ease the burden of consumer decision-making
Junaid Kleinschmidt
![Icasa schedules hearings on Cell C spectrum licence transfer deal](https://biz-file.com/c/2409/750727-64x64.jpg?5)
Icasa schedules hearings on Cell C spectrum licence transfer deal
Lindsey Schutters
![Pozzolanic materials can replace up to 30% of cement clinker and reduce energy consumption in cement production.](https://biz-file.com/c/2409/750677-64x64.jpg?5)
New standards pave way for green cement
Lindsey Schutters
Subscribe to daily business and company news across 19 industries
×![[Biz Takeouts Lineup] 94: The future state of retail with Mike Saunders](https://biz-file.com/c/1406/205284-208x117.jpg)
![[Biz Takeouts Lineup] 93: Kim Reid, CEO of TakeAlot.com](https://biz-file.com/c/1406/203894-208x117.jpg)
![Solal awards for Primedia's Mall Division](https://biz-file.com/c/1406/203288-208x117.jpg)
![[Biz Takeouts Podcast] 92: Augmented reality and digital education](https://biz-file.com/c/1406/203076-208x117.jpg)
![[Biz Takeouts Lineup] 92: Augmented reality and digital education](https://biz-file.com/c/1406/202243-208x117.jpg)
![The story of the African consumer](https://biz-file.com/c/1406/202062-208x117.jpg)
![[Biz Takeouts Podcast] 91: Two big digital marketing events happening in June](https://biz-file.com/c/1405/201326-208x117.jpg)
![Game app attracts over 52k consumers](https://biz-file.com/c/1405/201053-208x117.jpg)
![Resurgence of independent outlets in South Africa](https://biz-file.com/c/1405/200547-208x117.jpg)
![Creating viral hits](https://biz-file.com/c/1405/199444-208x117.jpg)
Creating viral hits
Aki Kalliatakis 23 May 2014
![[Biz Takeouts Podcast] 90: Rich Simmonds, Loeries African Roadshow & POPI](https://biz-file.com/c/1405/199469-208x117.jpg)
![Winners of Sony Mobile FIFA World Cup competitions](https://biz-file.com/c/1405/199496-208x117.jpg)
![[Net Prophet] Future of retail is consumer-driven](https://biz-file.com/c/1405/198896-208x117.jpg)
![[Biz Takeouts Lineup] 90: Rich Simmonds' new book, Loeries African Roadshow and POPI](https://biz-file.com/c/1405/198603-208x117.jpg)
![[Marketing Indaba: Part 2] Feeling the love: Building brand loyalty in the digisphere](https://biz-file.com/c/1405/197895-208x117.jpg)
![[Marketing Indaba: Part 3] Channelling the message](https://biz-file.com/c/1405/197902-208x117.jpg)
![[Marketing Indaba: Part 1] Marketers be (a)ware, Generation Y is on its way](https://biz-file.com/c/1405/197569-208x117.jpg)
![Retailers need to innovate in-store, not only online](https://biz-file.com/c/1405/196246-208x117.jpg)
![[Biz Takeouts Podcast] 88: Understanding key consumer trends across the African continent](https://biz-file.com/c/1405/196343-208x117.jpg)
![Start planning for festive season success](https://biz-file.com/c/1405/196230-208x117.jpg)
![Apple 'press' for new apple juice dispenser](https://biz-file.com/c/1405/195610-208x117.jpg)
![Castle Lite launches limited edition re-sealable pack](https://biz-file.com/c/1405/194929-208x117.jpg)
![[Biz Takeouts Podcast] 87: How growing mobile technology can boost sales for retailers](https://biz-file.com/c/1404/194444-208x117.jpg)
![The future of retail: Sales rooms not showrooms](https://biz-file.com/c/1404/194411-208x117.jpg)
![Claire Cobbledick on new role, marketing agenda at Gumtree SA](https://biz-file.com/c/1404/194205-208x117.jpg)
![[Biz Takeouts Lineup] 87: How mobile technology can boost sales for retailers](https://biz-file.com/c/1404/193155-208x117.jpg)
![[Biz Takeouts Lineup] 86: The power of brands in the mass communication landscape](https://biz-file.com/c/1404/192001-208x117.jpg)
![Townships are the new black](https://biz-file.com/c/1404/191898-208x117.jpg)
Townships are the new black
Danette Breitenbach 16 Apr 2014
![SMS delivers better retail experience](https://biz-file.com/c/1404/191853-208x117.jpg)
![Smarties annual box-a-thon is Out of This World](https://biz-file.com/c/1404/190180-208x117.jpg)
More news
![[Biz Takeouts Lineup] 94: The future state of retail with Mike Saunders](https://biz-file.com/c/1406/205284-208x117.jpg)
![[Biz Takeouts Lineup] 93: Kim Reid, CEO of TakeAlot.com](https://biz-file.com/c/1406/203894-208x117.jpg)
![Solal awards for Primedia's Mall Division](https://biz-file.com/c/1406/203288-208x117.jpg)
![[Biz Takeouts Podcast] 92: Augmented reality and digital education](https://biz-file.com/c/1406/203076-208x117.jpg)
![[Biz Takeouts Lineup] 92: Augmented reality and digital education](https://biz-file.com/c/1406/202243-208x117.jpg)
![The story of the African consumer](https://biz-file.com/c/1406/202062-208x117.jpg)
![[Biz Takeouts Podcast] 91: Two big digital marketing events happening in June](https://biz-file.com/c/1405/201326-208x117.jpg)
![Game app attracts over 52k consumers](https://biz-file.com/c/1405/201053-208x117.jpg)
![Resurgence of independent outlets in South Africa](https://biz-file.com/c/1405/200547-208x117.jpg)
![Creating viral hits](https://biz-file.com/c/1405/199444-208x117.jpg)
Creating viral hits
Aki Kalliatakis 23 May 2014
![[Biz Takeouts Podcast] 90: Rich Simmonds, Loeries African Roadshow & POPI](https://biz-file.com/c/1405/199469-208x117.jpg)
![Winners of Sony Mobile FIFA World Cup competitions](https://biz-file.com/c/1405/199496-208x117.jpg)
![[Net Prophet] Future of retail is consumer-driven](https://biz-file.com/c/1405/198896-208x117.jpg)
![[Biz Takeouts Lineup] 90: Rich Simmonds' new book, Loeries African Roadshow and POPI](https://biz-file.com/c/1405/198603-208x117.jpg)
![[Marketing Indaba: Part 2] Feeling the love: Building brand loyalty in the digisphere](https://biz-file.com/c/1405/197895-208x117.jpg)
![[Marketing Indaba: Part 3] Channelling the message](https://biz-file.com/c/1405/197902-208x117.jpg)
![[Marketing Indaba: Part 1] Marketers be (a)ware, Generation Y is on its way](https://biz-file.com/c/1405/197569-208x117.jpg)
![Retailers need to innovate in-store, not only online](https://biz-file.com/c/1405/196246-208x117.jpg)
![[Biz Takeouts Podcast] 88: Understanding key consumer trends across the African continent](https://biz-file.com/c/1405/196343-208x117.jpg)
![Start planning for festive season success](https://biz-file.com/c/1405/196230-208x117.jpg)
![Apple 'press' for new apple juice dispenser](https://biz-file.com/c/1405/195610-208x117.jpg)
![Castle Lite launches limited edition re-sealable pack](https://biz-file.com/c/1405/194929-208x117.jpg)
![[Biz Takeouts Podcast] 87: How growing mobile technology can boost sales for retailers](https://biz-file.com/c/1404/194444-208x117.jpg)
![The future of retail: Sales rooms not showrooms](https://biz-file.com/c/1404/194411-208x117.jpg)
![Claire Cobbledick on new role, marketing agenda at Gumtree SA](https://biz-file.com/c/1404/194205-208x117.jpg)
![[Biz Takeouts Lineup] 87: How mobile technology can boost sales for retailers](https://biz-file.com/c/1404/193155-208x117.jpg)
![[Biz Takeouts Lineup] 86: The power of brands in the mass communication landscape](https://biz-file.com/c/1404/192001-208x117.jpg)
![Townships are the new black](https://biz-file.com/c/1404/191898-208x117.jpg)
Townships are the new black
Danette Breitenbach 16 Apr 2014
![SMS delivers better retail experience](https://biz-file.com/c/1404/191853-208x117.jpg)
![[Biz Takeouts Lineup] 85: BOB - Best of Breed collaborative agency](https://biz-file.com/c/1404/190006-208x117.jpg)
![ZenithOptimedia releases its 'Global Adspend' forecasts](https://biz-file.com/c/1404/189951-208x117.jpg)
![Who says loyalty doesn't pay?](https://biz-file.com/c/1404/189545-208x117.jpg)
Who says loyalty doesn't pay?
Amanda Cromhout 9 Apr 2014
![Smarties annual box-a-thon is Out of This World](https://biz-file.com/c/1404/190180-208x117.jpg)
![Whiskas partners with Cheetah Outreach Trust for new campaign](https://biz-file.com/c/1404/189898-208x117.jpg)
![Using online classifieds to promote SMEs](https://biz-file.com/c/1404/189650-208x117.jpg)
![The Exchange - our clothes for your organs.](https://biz-file.com/c/1404/188731-208x117.jpg)
![Image courtesy of Stuart Miles/ FreeDigitalPhotos.net](https://biz-file.com/c/1403/186390-208x117.jpg)
!['That changeroom experience was amazing,' said no one ever](https://biz-file.com/c/1403/185712-208x117.jpg)
![Winning advertising creative - you get what you brief](https://biz-file.com/c/1403/184970-208x117.jpg)
![Four ways to waste great marketing opportunities](https://biz-file.com/c/1403/182991-208x117.jpg)
![](/res/img/s.gif)