The "Mr. Fix It" community involvement campaign, which has been running in the Daily Sun and on CTN Stokvel TV since August last year, has brought dramatic results for the client, Zoom Advertising's Cashbuild Stores.
The Daily Sun was nominated in 2 categories for the INMA awards, with the Mr. Fix it campaign placing them as solid contenders for a win against "The Oklahoman" (from Oklahoma City, USA) in the Community Service category. The campaign broke last year in August when publisher Deon du Plessis offered his readers the opportunity to write and and tell the paper "what drives them mad". Mr. Fix it would then hop into his fixmobile, and rush out to fix that leaking tap, the creaking door, the leaking roof, with the expertise of Cashbuild, and assist in making a difference in the readers' lives. On board the fixmobile is the Papparazzi - the Daily Sun photographer and the CTN Stokvel TV crew.
Stokvel TV presenter and crew record the visits, and features a DIY series of programmes on screen, also supported by Cashbuild. This series is teaching their viewers how to maintain their homes, whilst the lucky reader appears on screen as well as in the Daily Sun.
The Daily Sun receives over 2750 letters per month from readers wanting Mr. Fix It to help and CTN Stokvel TV viewers have shown much appreciation for the educational and fun aspect of the DIY series on screen.
Locally hailed for its innovation at the time of launch, the campaign has now also caught the attention of the international marketing community - as far afield as New York.
