Direct Marketing News South Africa

NLD releases 2001 Census information

The latest demographic data has been released by Newspaper Leaflet Distributors and together with the newly implemented mapping system clients will have the advantage of combining market research with the updated information in order to identify and target their market for effective distribution of advertising material to homes.

NLD a division of the Media24 group is proud to announce the release of the Census 2001 figures. These figures include the number of houses, townhouses, and flats in each suburb together with Income group, Race, and Language as well as the new addition of informal and formal dwellings. This info assists the client in identifying Target Markets to distribute their leaflets to these potential homes. NLD (Newspaper Leaflet Distributors) specialise in Newspaper and Leaflet distributions to houses on a National base and prides itself in providing their clients with quality distribution and service, holding Key accounts such as Pick 'n Pay National, Joshua Doore, Morkels, Pep, Ackermans, Discom/Clicks to name but a few. Working closely with both Advertising Agencies and Clients directly.

Thanks goes out to Nick Olivier (Project Manager) for the latest National Census document as well as the Regional Managers of NLD, our Team is passionate about our business and clients, thanks to their dedication and hard work in getting this census together.

This opens a new era for NLD together with the recently implemented mapping system which together with the Census Data we will be able to offer valuable information for new and existing clients in order to target their distributions effectively and efficiently.

NLD's mission statement is: "NLD strives for the Highest Quality Distribution of Marketing Materials in Southern Africa". We believe in this mission and it has resulted in NLD gaining approx 40% Market Share in the last 5 years.

Any further information regarding this company please contact Andre Olivier (National Marketing Manager) at the Cape Town Head Office (021) 5517050 or Dalene Muller (Sales & Marketing Manager) at the Marketing Office in Johannesburg (011) 397 8713.



Editorial contact

NLD
Dalene Muller
(011)397 8713


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