According to Russell Willey, Managing Director of CCI Africa, this presence at the premier international gateway to Malawi's capital city, provides advertisers with the ideal opportunity to target business and leisure travellers arriving in Lilongwe by air.
"We see this as an important and growing area of our business in Malawi and one that complements well the diverse media offerings offered by CCI within the country. CCI, one of the largest out-of-home advertising companies operating in Malawi, is able to provide a national network of outdoor advertising sites within all major commercial centres that offers a very cost effective national advertising platform to advertisers ensuring effective and high impact reach of the visual communication."
Shaun Swaney, the General Manager of CCI Malawi, adds that advertiser interest within Kimuzu International Airport for sites since the launch of this project, has been huge and that additional new development is now under consideration to meet client demand for advertising space.
"With exclusive airport advertising rights now offered by CCI in both Lilongwe and Blantyre, advertisers are able to maximise their investment into airport media with tailor made advertising packages to suit their specific requirements within these localities," he says.
