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“Fortunately, most of the popular Facebook hoaxes are unoriginal and have been seen before in some form. Therefore, before you click that link, here are five tips to spot a Facebook hoax,” cautions Carey van Vlaanderen, CEO ESET Southern Africa.
Scammers know that the best way to get you to click their link is to have had another friend like or share it first. So, often, they will ask you to share a video or a picture before you see it. This should trigger alarm bells. If they want you to share it first, the chances are it almost certainly does not exist. Real websites want your page views. This content could be annoying surveys or it could be malware, but it is not what you want.
Often, Facebook hoaxes will promise something that is literally unbelievable to reel you in. Examples from the past have been fisherman catching dinosaurs and real life mermaids. Most likely, any video proving their existence will require you to upgrade your video software or give you some nasty malware.
If you really cannot resist temptation step outside of Facebook and Google it, if dinosaurs or mermaids are discovered to be real, reputable news sites will have found time to report it.
People offering to do things if they reach a million likes may be perfectly harmless, if pointless, but they can have a darker side. Likes are a currency of sorts. A page with lots of likes can be sold for cold hard cash. Pages with 100,000 likes can go for thousands of rands, leaving you liking something undesirable, which could do some serious damage once sold.
Remember, though, if likes promise to do something tangibly good, such as pay for medical bills or similar, they are not real world currency – so move along.
Facebook has a page full of frequent myths about the site that is often spread as truth. To be clear, it tells you that Facebook will not ever charge and that you cannot change the colour of your pages or see who has viewed your profile. Apps promising to do this will not act as promised, but will load you up with spam or worse. Stay clear.
Scammers know they need to grab your attention with content you cannot see elsewhere and it is often violent and grizzly. If you see news sites promising celebrity deaths or people being mauled by animals, you can bet your last dollar that they are not a legitimate website. Real news sites offer warnings of unpleasant content. If sites are using them to grab clicks, you should not trust them.