Five ways to stop stressing out your customers
Take a look at a typical mission statement - it's all about the customer. Yet many customers would rather have a root canal than contact a company for support, and this is especially true in the tech world. All too often, for the customer, the support experience is a frustrating, time-wasting exercise in futility.
We know this is true because we are customers ourselves. We've all felt that palpable sense of dread when we have to call a toll-free support number, expecting a massive, circular phone tree followed by a seemingly endless wait, and possibly a clueless rep when (if!) we finally do reach a human being.
It doesn't have to be that way, and those of us who manage or influence customer support delivery have an obligation to make it work. A teamwork-focused strategy and effective application of technology and data can help us do our jobs better - and stop stressing out our customers.
Read the five ways to stop stressing out your customers on E-CommerceTimes.com.
