With nothing to sell, there is no purpose in trading but equally what is a business without a customer?
Customer centricity
While product and customer centricity each come with their own positives and negatives, success can only be ensured when a balance is struck. Both the product and the customer play a vital role in the success and survival of the business, which is why the focus of the owner needs to be placed on both, in equal measures.
In the end, one cannot function without the other. Without the product, the business has nothing that will entice the customer to purchase. Without the customer, there will never be a need for the product, making its development redundant.