However, like any relationship, needs and wants change over time, respond to new ways of thinking and grow with the individual. So, how can one anticipate what one's customers want if one does not know what they really think of one?
Become tech-enabled and customer-centric - this means being able to apply the right technology with the right methodology to make it easy for the voice of one's customer to be heard. There are four steps that companies can take to get into the heart of their customers - and stay there.