Claudelle Naidoo, GroupM SSA CEO: From inclusion to involvement
Claudelle Naidoo
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Provantage Events works exotic magic for Acer Axiz
Provantage Events were recently tasked with launching Acer's exciting Axiz staff incentive programme and with the grand prize being a trip for 15 Axiz staff members to the Dubai 7's Rugby tournament in Dubai, an Arabian Nights theme worked magically.
![Provantage Events works exotic magic for Acer Axiz](https://biz-file.com/c/1007/54300.jpg)
Held at the exotic Marrakesh Lounge, the event sizzled with fire-dancers greeting Axiz staff upon arrival and bellydancers mesmerizing the audience with their voluptuous forms. The Acer 'Arabian Nights' theme was pulled thorugh beautifully in the décor and Arabic cuisine.
"The launch was extremely successful and great fun was had by all the guests. The campaign runs over a three-month period with regular desk drops, online elements and other staff surprises planned to maintain the awareness and excitement of this sales incentive programme," concludes Tracey-Lea Tait, Senior Events Manager at Provantage Events and Experiences.
Provantage is one of the largest and most innovative end-to-end integrated marketing solutions and media businesses in Africa, extended over multiple key consumer touchpoints and covering a range of environments and audience segments. Operating across the MEA region, Provantage offers a comprehensive range of products, services, and integrated solutions, including brand activation, in-store and trade media services, field sales and compliance auditing, transit media, mall media, billboards, street furniture, golf course media and airport advertising. The company is a Black-owned, B-BBEE level 1 contributor, and proud member of the ACI, DPAA, OAAA, WOOHO, OMC and POPAI.
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