COVER is aimed at creating positive perceptions about magazines and the power of the medium. It also addresses the issues and challenges facing advertisers and publishers. The magazine will be distributed exclusively and personalised to chief executive officers, marketing directors and media directors.
Patricia Scholtemeyer, CEO of Media24 Magazines and COVER editorial board member says the perception persists amongst some marketing and media people that television is more prestigious. "Herein lies the challenge for COVER - to get creative people at agencies to fall in love with magazines again, as well as encourage them to understand and hone the skills needed to create magazines advertisements with impact."
New Media publishes COVER for Media24 Magazines.
