Terri Coetser's Ocean Basket franchise triumph
Ntandokazi Ntozakhe
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Why do big brands keep making the same mistakes
Too many marketers as well as brand and advertising managers still aren't thinking things through and these mistakes are costing a fortune.
A few years ago I pulled out some interesting brand facts from credible sources for my clients and they are well worth repeating.
![Chris Moerdyk](https://biz-file.com/b/1305/178508-140x210.jpg?2)
About Chris Moerdyk
Apart from being a corporate marketing analyst, advisor and media commentator, Chris Moerdyk is a former chairman of Bizcommunity. He was head of strategic planning and public affairs for BMW South Africa and spent 16 years in the creative and client service departments of ad agencies, ending up as resident director of Lindsay Smithers-FCB in KwaZulu-Natal. Email Chris on moc.liamg@ckydreom and follow him on Twitter at @chrismoerdyk.![](/res/img/s.gif)