There's a ton of theory in the content painted sky we inhabit at this moment. It is the sandy river lines far below that represent kilometres of sentences, articles like this one, most written for Google's spiders and not necessarily for people.
There's the canned hunter that is the paid for viral seeding so prevalent these days; Ah, the bored game ranger that is the grey scale platform expert. Do you hear the unmet desire of our human nature to tell authentic stories trying to claw its way back into our mainstream?
But we are stuck in the air, rotating around as if attached to an invisible clock wheel. We can't seem to get down to that carcass. How will we ever feast on it? We're a bunch of circling, cawing buzzards. How will our internal and external content marketing efforts turn into breakthrough? How will I ever learn to stop using these misplaced animal analogies?
Here are five tips to help get a pulse running through your internal/external content marketing efforts:
"Caaaaaaaaw!" We will reach the carcass but flying lower means getting ever more in tune with the realities of the human lives at the end of our content marketing endeavours.