All the way from Brighton in the UK, Relly will bring with her, her vast content experience, knowledge and skill base and in her usual distinctive way will talk about 'Mystery houses and cliff-top spires: content strategy as keystone'.
"Are you ready for cross-discipline creating? Can you pinpoint your different audience segments? Do you know what resources you can draw on? What about ensuring consistent messaging across multiple teams and development cycles?" asks Relly. She adds that in an increasingly complex content ecosystem, marketers need to be able to collaborate, communicate and convince their clients to take a leap of faith by putting money into focused customer relationships and not blindly advertising into the abyss. So how do we do this?
Find the strategic answer at her talk at the only local all-encompassing content marketing conference, Content 2013. Amongst others, the conference will explore fresh thinking and valuable insights into topics around how technology is enabling story-telling, key principles of content strategy and planning and the legal implications of content marketing.
Taking place on the 25th and 26th February 2013 at the Fugard Theatre in Cape Town, Content2013 communication channels are:
Website: www.content2013.co.za
Twitter: @Content_2013
The full conference agenda is available on the website.
Join the content marketing discussion by including the hashtag #content2013, and most importantly, let us know about the big, bold, contentious issues or challenges that need addressing.
