Sport Xtreme launches in Cape Town in 2005

A three day exhibition totally dedicated to extreme sports and the global lifestyle and cultures that accompany them, Sport Xtreme will feature three halls each centred on extreme land, air and water based sports. From rock climbing, micro lighting and kick-boxing to bungee jumping, surfing, skydiving, white water rafting, scuba diving, skateboarding, biking and snowboarding – this will not be a gathering for the faint-hearted!

Each hall will encompass interactive demonstrations, activities and display areas all supported by this adventure community's favourite local bands, DJ's and sporting heroes. Clothing and accessory suppliers will make sure you look the part as suppliers gear-up to showcase the myriad of extreme sport equipment and services desired by those with a never-quenched thirst for adrenaline adventures.

"South Africa is a Mecca for adventure activity. Our fantastic climate and a diverse and magnificent terrain support an ever growing community of adventure seekers. It's as much about the lifestyle as it is about the physical activity. It's an adventure that reminds us of all that we can achieve, and it's as good for the mind and soul as it is for the body" says Dee Reuvers, managing director of NichePro.

With negotiations underway to secure support from leading media groups, and several industry leaders already on board, Sport Xtreme is set to showcase the best that adventure and extreme sport has to offer in SA. For more info: www.nichepro.co.za .