Selecting the right content management system (CMS) is critical to a brand's overall digital strategy. It is a decision that needs to extend beyond the management of the online store to encompass the needs of all components involved in maintaining a sophisticated digital presence. More than just a merchandising tool, a powerful CMS needs to help a brand support its numerous branding and e-commerce initiatives and do so within an easy-to-implement solution that does not put additional strain on internal resources.
