Once again Men's Health has posted an increase in circulation - the official Jan-June 2005 ABC period saw the magazine showing a 3.1% period-on-period increase with a figure of 91 849. It's the first time the 90 000 barrier has been broken by Men's Health and makes them the only men's magazine within the lifestyle and lad category to have never shown a decrease in an ABC period.
Publisher of Men's Health, Andrew Sneddon, says: "Men's Health continues to get stronger and stronger even in the face of increasing competition and less space on the newsstand. What makes this success more rewarding is that we achieved our increase in sales without having to offer freebies on the cover or bag the magazine with cheap supplements in every issue. This proves that people are buying Men's Health for the content and not for the gift/added value - it really is the magazine men live by."
The magazine enjoyed record sales in January and best-ever April and June sales. The team continues to provide clients with an excellent advertising environment and increased circulation. All this, while producing a world-class magazine that averages at 220 pages an issue.
Challenged with the task of administering a fresh injection to an already bucking bronco, the editorial team set about making 2005 the magazine's greatest year yet. At the core of Men's Health 2005 is enthusiasm - conveyed with hyper-active imagery, written with passion and delivered on a level that men can relate to.
Men's Health Editor Andy Ellis comments: "Men's Health is more than a magazine, it's a brand of lifestyle. There is no escaping the fact that this magazine has a buzz about it. It's magnetic, and if celebrating life to the full is your way of living then this magazine is your manual. It cuts through the clutter and speaks to men about what matters most in their lives. Our latest circulation figures are a clear indication that we succeed in communicating with our reader. Most important to us is that these numbers represent a continued loyalty to the MH way of life."
