"We've set about servicing this market in an unconventional and original way. The ABC figures indicate a consumer confidence that is comforting but we're not sitting back and just enjoying the ride," explains publisher John McCarthy. "The way the youth consume media is constantly evolving and it is our belief that if you take a traditional approach to servicing that market, you are simply going to be left behind. We have an aggressive publishing schedule that is complimented by a wide range of brand extensions and a number of key grass roots initiatives; collectively these ensure that we are able to evolve alongside and in the process effectively service this dynamic market."
