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3D FHM birthday issue for December

21 Sep 2009

FHM's 10th birthday issue is offering the ‘Sexiest Woman in the World' in a 3D feature and is also making the 3D option available to advertisers in the collectors' issue. UCM, publishers of FHM, is producing 90 000 pairs of 3D glasses to be inserted free with FHM December 2009.

“Since FHM's launch 10 years ago we have tried to create innovative marketing for our consumer fans and advertising partners,” says UCM COO, Kim Browne. “Creating a magazine in 3D seemed like a daunting task when we conceived the idea at the beginning of the year. However, as we explored the technology and built our expertise in how to do it, we became excited about the significant added impact that such a retro cool new magazine innovation can achieve. In addition to our glossy printed magazine in 3D, we will also launch a new 3D section online at www.fhm.co.za to coincide with the birthday issue.”

The advertising sales team is currently presenting its 10th birthday issue to advertising agencies and marketers with the assistance of a special 3D media kit.