Subscribe & Follow

Advertise your job vacancies

Jobs

Assistant Manager and Barista Three Rivers
Assistant Store Managers and Supervisors Johannesburg
Assistant Store Managers and Supervisors George
Store Manager and Assistant Store Managers Potchefstroom
Customer Service Assistant Nelspruit
Insurance Sales Representatives Hazyview
Retail Sales Consultant Thulamahashe
Assistant Store Managers AND Supervisors - East Rand Area East Rand
Innovative Sales Agent Nelspruit
Store Manager and Assistant Store Manager Vaal Triangle

Mall stalkers: Ads that gawk back at you

9 Feb 2009

USA: Watch an advertisement on a video screen in a mall, health club or grocery store and there's a slim - but growing - chance the ad is watching you too.

Small cameras can now be embedded in the screen or hidden around it, tracking who looks at the screen and for how long. The makers of the tracking systems say the software can determine the viewer's gender, approximate age range and, in some cases, ethnicity - and can change the ads accordingly.

That could mean razor ads for men, cosmetics ads for women and video-game ads for teens.

And even if the ads don't shift based on which people are watching, the technology's ability to determine the viewers' demographics is golden for advertisers who want to know how effectively they're reaching their target audience.

Read the full article here.