New ad company for middle LSM malls

The newly launched mall ad company, MallWorx, will focus on media solutions within the country's middle LSM metropolitan shopping malls, including Maponya Mall, Northgate, Bridge City, The Workshop, Gugulethu Mall and Golden Acre, amongst others.

Part of Unlimited, the company will provide advertisers and their agencies with en masse access to South Africa's middle income market, who view malls as a lifestyle convergence point.

Molefi Moloantoa, divisional CEO at Unlimited explains, "Drawing on the group's established understanding of the retail environment and this growing segment of the market, MallWorx will offer media solutions in the persuasive mall environment to influence consumer purchase decision making where it matters most - in the last retail mile."

Ken Varejes, Unlimited group CEO adds, "The business is perfectly complemented by our other divisions operating in the retail advertising space, Primall Media, Mall Active, TLC and Fashion Media, enabling us to offer a more highly specialised reach to our clients. We're able to offer and will continue to deliver impactful media in areas of high dwell time."