The Touchmart Tap enables the user to book a movie ticket at the push of a button. The Transaction Access Point (Tap) - which has been developed by Touchmart - is aimed at the many South Africans who have been excluded from convenient access to online transacting due to lack of internet facilities or a credit card which is required for online purchases.
Taps are located in convenient and accessible sites countrywide from supermarkets to civic centres, and enable consumers to transact using their debit cards and potentially cash as well. Great care has been taken to develop a multilingual, easy-to-understand and easy-to-use screen that overcomes the requirement for computer and internet surfing skills.
The Ster-Kinekor Tap project launched actively on Monday 30 June 2008.
“The Touchmart Tap is yet another way of making it really convenient and easy for people to go to movies,” comments Michelle Roodt Ster-Kinekor Theatres marketing executive. “We have reached a point where there are multiple convenient options for consumers to choose from when wanting to buy tickets - be it online, on your mobile phone, self-service in cinema, through a call centre, the box office, and now almost in any environment."
For a full list of Tap sites please log on to www.sterkinekor.com or www.touchmart.com
