Bringing to bear their many years experience in media monitoring - 10 years in the UK and 14 years in South Africa with MediaWatch, Monitoring South Africa (MSA) and Intranews - the two have created an analytical methodology based on an equation of website banner rates, hit statistics and volume of regular users, offering a month-on-month benchmarking facility that will enable users to track their online message and presence.
“Using similar methodologies developed to analyse print and broadcast media, we have developed a user-friendly product that allows our clients to track their web presence,” says Forsythe. “Monthly reports highlight where their message is being used or abused. Look-up tables give our clients the facility to see which sites might need attention. A quantitative measure allows our clients to benchmark their website presence over a period of time or against competitor activity.”
