Billboard George for Nespresso
Designed to convey the message that the coffee creates extraordinary moments, the taglines under the side-by-side photos read “George” for the solo shot and “Marvellous George” for the photo of Clooney with the coffee cup. Another version displays the tagline “Extraordinary Man” for the solo shot of Clooney and “Extraordinary Life” for the photo of Clooney and coffee. A third version shows the photo of George alone and then him with cup in hand subtitled with the tagline “Make the ordinary extraordinary.”
Guillaume Le Cunff, international marketing & strategy director, Nestlé Nespresso SA, commented, “George Clooney is more than just a renowned actor, he's an extraordinary film professional who is well recognised, loved and respected all around the world. We think his values of excellence and perfection in his work are very much aligned with our own values. An extraordinary man and an extraordinary coffee—that's what makes the combination of Clooney and Nespresso such a powerful campaign.”
