My last words on Coke for a while ... maybe
Yeah, yeah - I know we've been talking an awful lot about Coke lately. But this is pretty interesting.
Twenty-some odd years after adding "Classic" to the label of Coca-Cola, the company has decided it's finally okay to drop that part of the name and just go back to being "Coke."
Has it really been more than two decades since they added “Classic” to the name in response to the New Coke debacle?
I guess so. How time flies.
It's a good move though, and It illustrates an important principle of branding - think twice (or way more) about making big changes.
Read the full blog here.
