The baked foods industry is divided into four categories.
Overall, the baked products market showed only limited growth during 2011 and looking further back, this market has been fairly stable. During the base year, there were raw material price increases that pushed the overall cost of product through to retail. This implied relatively high unit prices compared with previous years. Many producers cited this as the main reason for the slow growth in 2011.
BMI Research: Consumer Division has the ability to draw on company's established experience in the retail and wholesale sectors, providing a unique and customized solution to understanding consumer behaviour.
For more information, go to www.bmi.co.za.