Originally the idea of Francois and Jean van Louw and owned by The Intshona Investment Company, the product will allow the company to engage in other areas of interest including music, fashion and media.
On its launch, each bottle hosts a unique code allowing free music downloads for a purchasing audience. The brand experience is taken a step beyond the bottle. This music experience is because of the partnership it has formed with Universal Music Group, which entitles consumers to select any song from a specially created music website.
The product is targeted primarily at the South Africa teens and young adults. Chosen for its positivity, the name strives to promote, encourage and sustain positive behaviour and action in the youth target market whilst getting the target market involved.
The product launch will be actively supported by various marketing activities. January 2012 will see the launch of the its Hit Squad - 10 young trendy South Africans, hitting the road in the Western Cape and creating a buzz around the brand. Key target areas will be beaches, nightclubs, lifestyle venues, universities and shopping malls with the squad activating pre-planned activities at each location. The brand will have a strong presence on the relevant social media platforms and will play host to various concerts and key artist performances. Key focus through the campaign is for youth to interact with the brand and upload their positive Yes! statements!
For more information, go to www.drinkyes.com, www.facebook.com/YesLifestyle or https://twitter.com/Yes_Lifestyle.
