New deli loaves from Rainbow

"We are introducing a new range of chilled processed meats at cold deli counters within retail stores. These chicken only products are the perfect alternative to traditional pork based loaves," Claire Forbes, Rainbow's Food Solutions brand manager, explained.

The new Rainbow range comprises:

• French Polony - Traditional French polony made from 100% chicken
  
• Simply Chicken Original Polony - Known and trusted Rainbow Simply Chicken Original Polony now available at the deli counter
  
• Smokey Cheese Loaf - 100% Chicken loaf loaded with real smokey cheese
  
• Chilli Loaf - 100% Chicken loaf with a real chilli zing and brightly coloured show pieces
  
• Simply Chicken Gourmet Sandwich Roll - 100% Chicken roll made with leg meat only
  
• Simply Chicken Smokey Chicken Roll - 100% Chicken roll made with chicken breast only enhanced with a smokey flavour

She said the new products would help meet increasing consumer demand for tasty and healthy alternatives to existing protein offerings. The move towards healthy eating means that many pork products are becoming less popular and customers are switching to chicken based products which are perceived to be far healthier.