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FMCG News South Africa

Purity launches Mama range for moms-to-be

"Purity Mama is especially for pregnant women who would like to lead a healthy lifestyle while taking care of their wellbeing and that of their unborn babies," comments Allison Bergh, brand manager for Purity on its launch of the Purity Mama range.
Purity launches Mama range for moms-to-be

The first two products to form part of the new range are Purity Mama Organic Rooibos & Ginger Tea and Purity Mama Ginger Lollypops. Both of these products are aimed at helping to alleviate the symptoms of nausea so commonly experienced by pregnant women.

"With the launch the company is offering expectant moms a unique product that helps provide a safe solution to nausea in pregnancy," concludes Bergh.

The retail price for the organic rooibos & ginger tea is R24.99 and the retail price for ginger lollypops is R27.95 for a pack of 10.

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