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KWV wins Best Launch award
In the 2009 Financial Mail Wine Business Awards, Golden Kaan, one of KWV's leading wine brands, won the ‘Best Launch' segment for the rollout of its upgraded pack in 2008/9. This award goes to wine brands that have been effective in breaking into markets with the most creative and effective packaging concepts that drive consumer awareness and interaction with the brand.
In the opinion of the judges, it demonstrated a distinct point of difference using a variety of tools from PR events, advertising and marketing to in-depth consumer-research, appealing and unique design and packaging, sophisticated supply-chain management and substantial global retailer/on-trade listings.
In 2009, Golden Kaan advanced towards the mark of 20 million bottles sold since its launch. The continued expansion of international distribution activities remains a strategic focus in 2010.
“This award goes a long way in strengthening our efforts towards the need for our brands to stay relevant with consumers through continued development,” says Martin Ochien'g, global marketing manager at KWV. “The team that was involved with this pack upgrade and its successful roll out, headed by Marian Kopp did an excellent job and need to be applauded for their effort and commitment,” he concludes.
