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FMCG News South Africa

Elchim offers salon style at home

Established in Italy in 1945, Elchim Hairdryers are reputed to have been the first blow stylers manufactured exclusively for the professional hairdressing industry and now Elchim South Africa, is introducing the superior product range to South Africa.
Elchim offers salon style at home

All products are manufactured using the finest eco-compatible materials in accordance with the most stringent European and international standards. They are all high wattage and double insulated to SABS safety standards and are highly durable and simple to maintain. The range employs ionic technology, which is claimed to have a healing effect on the hair, is anti-static and is said to prevent hair damage. The company aims to offer excellent value for money and expert after-sales service, to ensure consumer peace of mind and convenience.

The range is not only aimed at the high street fashionistas, intent on achieving that elegant salon look at any given moment of the day but anyone wanting a professional salon style treatment, in the comfort of their own home.

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