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Oral-B launches anti-bacterial toothbrush

25 Jun 2009

Oral-B, one of the world's leading oral care brands, is launching a new range of toothbrushes with Anti-Bacterial Bristle Protection, a technology which inhibits bacterial growth on bristles for up to three months (90 days).

Oral-B launches anti-bacterial toothbrush

The new Oral-B Expert toothbrushes with Anti-Bacterial Bristle Protection, use silver ion technology - a silver additive that is known to have antimicrobial properties. This allows for controlled silver-ion release and the constant introduction of new silver containing particles as the bristles wear during normal use. Silver ions are common antimicrobial agents and are used in a variety of different consumer and medical products.

Oral-B Expert toothbrushes with Anti-Bacterial Bristle Protection are a new generation of manual and power toothbrushes that aim to give consumers peace of mind that their bristles will remain cleaner in-between brushing for up to three months. It is not, however, manufactured to kill bacteria in the mouth or protect the user against disease.

The Oral-B Expert range of toothbrushes with Anti-Bacterial Bristle Protection will be available from leading retail outlets and pharmacies.

Recommended retail selling prices for the range of Anti-Bacterial toothbrushes are: