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FMCG New business South Africa

Get fit in style

Fashion meets function with the new sequined Electra range from Fitflop.
Get fit in style

Founded by USA personal trainer Marcia Kilgore, and engineered by podiatric biomechanist Dr David Cook, the Fitflop shoe incorporates patent-pending micro-wobbleboard technology that tones muscles in the legs and gluteal region while the wearer walks.

With more and more of Hollywood's hottest buying in to this flip-flop with 'built-in gym', the appeal of being able to get a workout while keeping up with your busy schedule is creating a global demand.

Fitflop Electra adds some bling to this fitness 'regime', aiming to ensure that users will always look stylish while working out.

The new range is available in a variety of colours at select retailers nationwide, for a recommended retail price of R699.

For more information or to locate the nearest stockist, visit: www.fitflop.co.za.

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