‘Allo, Elle Man

It seems men, like their female counterparts, are constantly in transition - from the Alpha male to the metrosexual who became the ubersexual, enter the ‘New Macho'. In its June issue ELLE zeroes in on the return of the real man.

The New Macho is portrayed in the magazine's inaugural issue of ELLE Man as chic yet simple evoking a sense of Tarzan lifted from the jungle and fitted in Armani. In an interesting and well researched feature, writer Jo Cruse goes back into history and traces the evolution of the modern man.

“As an authority on all things stylish, spirited and sexy it was only a matter of time before we came out with a supplement for men. We've taken a holistic approach to style and included a few clues to make shopping easier for men and grooming effortless,” says editor Jackie Burger.