The company's “brand ambassadors” are selected based on how they embody the excellence of the Travelex brand, have integrity, strive to be the best, and possess a never-give-up attitude, which makes them sportsmen of world repute.
The company's Retail Managing Director, Darren Jenkins-Ferrett, says, “What I really like about Schalk Burger is that he plays to win, and always gives of his best, which is why I think he'll be an excellent ambassador for us. He embodies the spirit of our brand.
“One of the key elements that we look for in our brand ambassadors is a ‘don't like to be beaten' philosophy, as we don't like to be beaten, on price and service. We see this quality in Schalk,” he adds.
Burger is equally enthusiastic about this new venture in his career and he has this promise, “Hopefully, this will be the start of a wonderful relationship and I will conduct myself with the characteristics that will make Travelex be proud to have me as a brand ambassador.”
Burger joins an impressive list of sportsmen who Travelex chose as “brand ambassadors”. They include tennis ace, John McEnroe (Americas), cricket players Adam Gilchrist and Brett Lee (Australia), and rugby player Jonny Wilkinson (Europe).
