"Consumers trust the brand name as a sign of quality, seeing it as a brand that implies great food with great flavour, conveniently packaged to add an edge to their cooking experience. This has strengthened our belief that we can grow the brand name into one of South Africa's leading quality food brands," explains Peppadew brand manager, Laurian Ovens.
In thinking of brand extensions, international and local research indicated that the South African market could benefit from a pasta sauce range that would offer bold flavours, a twist on the traditional and innovation. "Added to these insights, was that our existing products would sit very easily with a pasta sauce range making it a logical progression for the brand. As with most of the products under the brand name, our pasta sauces contain no artificial colorants or preservatives."
Based on international trends and local research results, the range offers:
The Peppadew pasta sauces are packed in 400g glass jars with an RSP of R25.99. They are available in Pick n Pay and Spar nationally and at Shoprite Checkers Gauteng and KwaZulu-Natal. The pasta sauce range has a year shelf life.
