![Takealot sells fashion retailer Superbalist to private equity consortium](https://biz-file.com/c/2409/749826-64x64.jpg?5)
Subscribe & Follow
Jobs
- General Sales Manager Johannesburg
- Customer Service - UK Work from Home
- Sales Coordinator Midrand
- Executive Chef Mossel Bay
- Assistant Manager and Barista Three Rivers
- Photographic Sales Consultant Cape Town
- Marketing Trainee Secunda
- Inside Sales Representative Secunda
- Sales Representative Thalamahhashe
- Sales Consultant Malelane
New RTD combines red wine and cola
![New RTD combines red wine and cola](https://biz-file.com/c/1209/111990.jpg)
This combination, which is very popular in Europe and South America, was originally brought to Africa by the Portuguese and is a mix enjoyed by many South Africans. The concept is said to have been invented at a Spanish festival in Algorta in 1972, where it was named Calimocho.
"As a young innovative company, it is leading by example with new, stylish and trend-setting drinks," says Rudolph du Toit, the company's marketing and sales manager. "We jumped at the opportunity to create a cooler with an African twist for the local market. "The name gives it a strong South African identity, as themba is an isiZulu word for trust."
The 8% cooler is marketed in bottles made from polyethylene terephthalate (PET), making it ideal for occasions where glass restriction applies, such as concerts, festivals and live events. It has a six month shelf life and is available in 1 litre and 1.5 litre bottles, retailing at R14.65 and R20.65 per bottle respectively.
![](https://cdn.bizcommunity.com/f/2408/Loeries-Tote-bag-competition.gif)
![](/res/img/s.gif)