Identifying individual customers' online actions independently from other visitor activity is essential to understanding customer value. Without this understanding, it is impossible for website owners to develop relevant on-line communication. ICEtracks offers companies access to meaningful intelligence that can be easily related to specific objectives such as customer acquisition, customer retention, improved sales and improved return on investment.
The new technology enables web owners to identify site visitors by name and segment them based on business related criteria. Up to 50 defined visitor groups such as customers, investors or subscribers can be created.
"This is of great significance because in the past, the inability to differentiate between visitors and understand their value or motivation to interact with a particular website was a fundamental online business stumbling block," says ICEtracks Director, Steve Liversedge.
However, not every website visit is treated as having equal value. "Website owners are now able to assess web traffic based on identified individuals and/or defined groups and use this information to establish the importance and value of that particular individual or visitor group."
By tracking identifiable visitors based on recency and or frequency of visit with accurate, real-time, user identification intelligence, users can discover how customers, potential customers, new leads, staff and resellers use the website.
By generating traceable links for email, newsletters etc, users are able to see exactly who clicked on what link and how they interacted with the website. Returning visitors can then be tracked over specified periods of time.
For the first time ever, companies now have the intelligence required to optimise website performance, evaluate marketing effectiveness and ultimately drive on line business success.
CubicICE
