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The rise of programmatic creative
Programmatic media buying has quickly grasped a dominant position in the way media is being bought and sold, and the only way is up. By empowering the buying process with real-time, data-driven knowledge, only part of the online marketer's challenge is solved. Through empowering creation with a similar structure, truly dynamic and real-time campaigns can be launched. DQ&A has specialised in providing clients with fully dynamic messaging integrated into their programmatic media buying strategy, in an effort to truly leverage the power of real time.
![The rise of programmatic creative](https://biz-file.com/c/1405/199998.jpg)
We don't believe that this just ends with dynamic creative retargeting, but that dynamic, content/data-aware ads for branding and prospecting purposes have the potential to be just as successful, especially since optimisation through A/B testing of an endless variety of options is instantly possible. Is your organisation ready for this new world, and ready to cut back on expensive creative agencies that charge for every revision?
Talk to our experts and challenge us! We promise we can make your campaign fly.
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- Why data-driven creative projects fail and 3 steps to ensure success17 Apr 14:03
- Jaco Lintvelt appointed as the new managing director of Incubeta Africa11 Apr 12:00
- Data driven creative - when marketing is indistinguishable from magic13 Nov 14:15
- Victoria Webb appointed as new managing director of Incubeta MENA24 Oct 13:31
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