The announcements - which span the film, television and radio industries - were made at the National Association of Broadcasters 2005 event being in Johannebsurg.
Shane Robison, HP chief strategy and technology officer, says: "It's undeniable that technology is playing an increasingly important role in the business of media and entertainment. It enables every step of the process from the creation and production of stories, how they are distributed and how they are enjoyed.
"HP has harnessed its technology innovation, its research prowess and its experience working alongside this industry's leaders to architect the most comprehensive technology foundation for digital entertainment."
At the core of HP's digital entertainment strategy is the HP Digital Media Platform (DMP). Leveraging technology developed by HP Labs, the company's central research facility, the HP DMP enables media companies to create content once to distribute many times, in any format - thereby reducing the time to market for new assets and providing new content streams for old assets.
An industry standards-based framework of enterprise software, hardware and services, the HP DMP allows media companies to digitise, store, process, manage, distribute and archive complex media assets securely and efficiently.
Sony Pictures Entertainment (SPE) is using the technology to streamline the distribution of its film and television content and to digitise its library of film and television assets, enabling SPE to create content once and deliver it more securely, quickly and cost-effectively than before.
HP, Warner Bros. Studios and Accenture are designing and implementing an architecture that will enable Warner Bros. Studios to be the first studio to create an environment that will allow a transition of its entire film production and distribution process - from creation through post production - to an all digital, file-based process.
The HP DMP is being adapted to meet the specific needs of the studio and will serve as the foundation of this architecture, enabling Warner Bros. Studios to transfer digital files between its production, post-production and distribution businesses easily and securely.
Chris Cookson, president, Warner Bros. Technical Operations, says: "We have a vision, and now, with HP and Accenture as partners, the opportunity to create a seamless infrastructure that will allow technology to integrate and streamline many of the time-consuming steps and procedures inherent in film production, post-production and distribution."
Warner Bros. Studios and HP also plan to restore the 1933 classic motion picture "King Kong." One of the American Film Institute's 100 most beloved films and named to the National Film Registry of the Library of Congress, the original camera negative of "King Kong" has long been destroyed, leaving only elements and prints that have been deteriorating over the years.
