Claudelle Naidoo, GroupM SSA CEO: From inclusion to involvement
Claudelle Naidoo
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When sex doesn't sell
NEWSWATCH: What's unsexy, lands in your inbox every day - and can generate valuable revenue even in tough times like the ones we're in right now? Business Week reports on the apparently undervalued, but valuable, newsletter, and the Guardian has launched Content API, a service that allows partners to select and collect content from the online publication.
For more:
- BusinessWeek.com: What Sells Online? Unsexy Newsletters
- Google News: keyword search results for Guardian + API
