Sigi Proebstl, CEO of Siemens Southern Africa, says the Profile Awards are the only pan-African awards devoted exclusively to science and technology reporting, an area of media activity that is increasingly important for the continent as African countries compete for a place in a new world order characterised by the Information Age and rapid advances in technology.
“It is our firm belief that science and technology reporting needs to be continuously accelerated and improved on the continent in order to demystify these vitally important subjects that have the potential to impact massively on the lives of all Africa's people,” says Proebstl. “The recognition and reward of those writers, broadcasters and producers who effectively do this, therefore, is an important task.”
Making it easier for entrants to categorise their work, as well as broadening the potential scope of entries, the award categories in the subjects of science and technology have been changed. For 2007, the new categories are Healthcare; Industry; Mobility (Transportation); Safety and Security; Information Technology (Business Process and Outsourcing); Energy; Research and Development; and Corporate Responsibility with a science and technology slant.
“From the winners of each of the categories, an overall grand prize is awarded for the best piece of science and technology journalism of 2007,” says Proebstl.
Since the launch of the Siemens Profile Awards six years ago, the number of entries has grown steadily, as well as the number of countries participating, especially since the opening of the competition to countries across the African continent.
“Entries from French-speaking countries have grown substantially, and it is pleasing to note that these nations featured prominently amongst the 2006 Award winners,” he says.
In spite of the increasing number of entries, given the importance of radio and television in spreading messages across the continent, especially in the more remote regions, Proebstl says these two media are vitally important channels in communicating the benefits offered by developments in science and technology to Africa's people.
“In spite of a rising number of print entries, there has been a decline in submissions from radio and television,” says Proebstl. “We would therefore especially urge journalists, producers and broadcasters in these areas to submit their work for adjudication and look forward to receiving their entries.”
