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Media News South Africa

Call for entries in oncology journalism award

Following the success of the inaugural Luminous Award in 2006, Lilly Oncology has announced the call for entries to Luminous 2007. The Luminous Award was created by Lilly to honour journalism that serves readers and viewers by providing responsible, accurate and timely information on advances in cancer prevention, research, development and treatment.

Open to all journalists reporting for newspapers, consumer magazines, newsletters, websites and broadcast outlets, entries are judged on a series of criteria including news value, the ability to stimulate awareness about advances in oncology, effective communication for the intended audience and creativity. The closing deadline for entries is 1 September 2007, and the winner will be announced during the European Conference on Clinical Oncology (ECCO), 23 – 27 September 2007.

The winner of the Luminous Award will have the opportunity to choose a seven-day trip for two people to Boston, London, New York, Paris or Sydney, to be enlightened by the work of a world-renowned oncologist or cancer researcher.

As an alternative to the trip, the winner may choose a cash donation of €10 000 made in the form of a scholarship, in his or her name, to help a student continue his or her studies to become a journalist and enlighten others through his or her work.

There will also be a runner-up prize of five days for two to either London or New York where he or she will have the opportunity to meet with a world-renowned oncologist or cancer researcher who will share their insights. Alternatively, the runner-up may select a cash donation of €5000 made in the form of a scholarship, in their name, to help a student continue his or her studies to become a journalist and enlighten others through his or her work.

Certain local restrictions may apply regarding this journalism award and it is only available where not prohibited or restricted by local laws and regulations.

For further information, more about the rules and judging criteria, and for an entry form, contact:

Leigh Hopewell/Vickie Forsyth
Tel +27 (0)11 467 5368/Cell +27 (0)83 264 6563
Email /

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