Oracle launched the 'Frankly Big Brother I Do Give A Damn', competition in July 2002, which required R10 bets to be placed on the Big Brother 2 winner. Agencies responded enthusiastically and were kept abreast of their fellow punters on the Oracle website.
Correct entries went into a draw comprising of the cumulative bets, which were matched by Oracle, resulting in the substantial cash prize.
A consolation prize of a dinner with Richard at an exclusive venue was given to 10 other correct entries drawn.