The ASA is confident that it has not acted negligently, unlawfully or wrongfully, and that it is therefore not liable to pay Telimatrix the amount as claimed, or any amount at all.
In terms of the ASA ruling Telimatrix was obliged to withdraw two specific Matrix Vehicle Tracking print advertisements against which the ASA had ruled. The ruling followed a complaint from Netstar against those advertisements.
The ASA notes with regret Telimatrix's threat of litigation. The ASA is an independent self-regulatory body established by the advertising industry to perform a function in the public interest, and for the good of the industry as a whole. It is not a profit-making body, and does not serve its own ends.
