eKasi consists of the monthly comic book and a weekly interactive radio talk radio show hosted by Rudeboy Paul and Unathi on YFM every Thursday afternoon at 3:30 pm.
eKasi is produced by Strika Entertainment, the same company who produce the popular Supa Strikas series. EKasi is sponsored by GENSEC, Metropolitan Life, AVI and the Gauteng Department of Health.
"The tie up with the Daily Sun will improve the distribution of eKasi to our readers and ensure that our loyal readers can always get their copy," said Oliver Power, Director of Strika Entertainment.
Kevin Humphreys of Gauteng Department of Health AIDS Media Unit said, "We consider the eKasi Initiative as an integral part of our youth strategy aimed at changing sexual behaviour. We are extremely grateful to the corporate sponsors who are allowing this project the reach that it has managed up until now, and look forward to further involvement from corporate South Africa.
Clem Sunter, Chairman of Anglo American's Chairman Fund' called eKasi "absolutely brilliant" and said it has "great chance of influencing young people to change their sexual behaviour which is the number one priority in the war against the virus".
EKasi is also distributed directly to 100 schools in Gauteng and by several HIV / AIDS NGOs.
For further information contact Oliver Power (0924144931) or Nic Buchanan on (0824158286) or email .
